Build a new home for children’s health care

Asante Foundation’s commercial, “Wagon”, began airing on February 24 on local news channels. The goal of the campaign is to generate awareness of the new children’s hospital-within-a-hospital and support for AsanteForward, Asante’s $50 million capital expansion campaign.

The commercial whimsically depicts a young child who’s obviously receiving some sort of care, on a journey with his wagon and IV pole throughout different Southern Oregon locations. The visual storytelling is a metaphorical, non-literal portrayal of a sick child’s journey and the voiceover shares the very real need of keeping sick children and their families close to home as they receive medical care. The commercial ends by emphasizing that kids can’t come to “you” (the community) for help, so we are.

Thousands of families visit Asante Rogue Regional Medical Center every year for treatment. It’s the only primary care center for children in Northern California and Southern Oregon that has a dedicated pediatric department, NICU, pediatric oncology department and a Maternal Fetal Clinic — a regional destination for compassionate care. Now, the children’s hospital-within-a-hospital will bring all these services and more, together, in one location on the top two floors of a new pavilion.

Every dollar that is donated locally through Children’s Miracle Network benefits pediatric patients and their families right here in Southern Oregon – including the new hospital-within-a-hospital for mothers and children. From the two-pound infant fighting to gain weight, breathe and maintain body temperature, to the teenager battling cancer – this initiative supports our children.

Learn more and donate at: asantefoundation.org/kids